FLEX NBA
Flex NBA is a startup in the Tech and Gaming industry that is innovating the traditional card collecting space. Using AR and patented Blockchain technology you can collect, trade, sell, and play with your favorite NBA stars. Build your roster to be the strongest in the basketball universe.
2022-2023
ART DIRECTION
BRANDING
SOCIAL MEDIA
PACKAGING
UX DESIGN
Redesigning the Flex NBA Experience
The Challenge
After their new branding, I took on the challenge of redesigning Flex NBA's entire brand experience. The challenge was working within NBA restrictions while marketing the product to new consumers effectively. After the product, we moved onto the app experience to make the process of signing up streamlined for new users while also simplifying the app for existing customers.
The Market
The Redesign
Redesigning the App
Old App
Wireframe Options
The New App
Social Media Posts
